Event: Launching of the Nissan LEAF – CHAMPIONS LEAGUE Final 2016
Technology: Interactive and monumental mapping projection
Location: NH Moscova – Milano
Tag: 360° projection mapping , Nissan, immersive video mapping, mapping projection, immersive video mapping 360°, projection mapping 360°, monumental video mapping, interactive videomapping, interactive projection, LEAF, #getmilanoexcited
Nissan asked us to turn the italian launching event for the new Nissan Leaf even more spectacular and dynamic. The car is 100% electric with 0 emissions and the event was associated with the UEFA Champions League final, in Milan.
We have created an interactive mapping projection on the facade of the Hotel NH Palazzo Moscova, under the blast “#GetMilanoExcited: Is football your passion? Transform it into energy and show us you’re real bombers!”. The mapping projection was giving the possibility of discovering the green features of Nissan Leaf, having fun at the same time.
The “goal scorer” aspirants who participated in the event, got into the field searching for the perfect goal, in turns. Each kick was rated through a movement sensor system and the respective score was projected in real time, directly on top of the Palazzo Moscova’s facade, becoming part of our videomapping and revealing information and details about the last arrival into Nissan’s family.
Let the challenge begin!
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