Brooks Running Immersive Experience — London Marathon 2026

Running into 
immersive light

// Immersive experiences in the world of sport are today one of the most effective tools for creating authentic connections between brands and audiences.

Over 10,000 people per day visited the experience and interacted with the brand in preparation for the race.

For the London Marathon, Brooks Running took over Outernet London to launch the Hyperion Elite racing shoe. DrawLight brought this spectacular immersive experience to life, designing and producing high-impact immersive content tailored for one of the world’s most advanced digital venues.

An immersive experience to communicate product and brand vision

In the two days preceding the marathon, the Outernet London space was transformed into a true experiential hub dedicated to the world of running.

Professional athletes, influencers, fans, and visitors were engaged in a series of activities designed to create brand engagement: race preparation moments, meetings with ambassadors, community engagement activities, and opportunities for collective sharing.