A bath of real emotions in a virtual lagoon

The first sensory swimming pool in Europe opens. A new example of digital spaces that know how to arouse more intense sensations of reality. The first sensory pool in Europe, the Plaza Sensory Pool, designed for the Hotel Plaza in Abano Terme by the Italian collective Drawlight, founded by Mick Odelli. “To prepare people for…


The ocean is not a landfill; the immersive installation to activate change

It’s called Get in Sync Water, the immersive immersion for stimulating awareness and activating change towards environmental sustainability. It’s located in the heart of the Tortona Fashion District, where, during the Milano Moda Uomo fashion shows, the WSM opened from June 5 to 17; an exciting marketplace where, among happenings and events, more than 15,000…


Art and fashion wed environmental issues

The great masters of photography and architecture are revealed through new and unique projects while artist performances invite you to poetic immersive experiences. […] Fashion is increasingly becoming “storytelling” as well as respect to environmental awareness. So, during men’s Fashion Week, WSM White Street Milano, the vibrant marketplace of events and appointments located at Superstudio…

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