Panerai Immersive Exhibition

A Contemporary Vision of the Maison Through Five Acts

To celebrate the centenary of Panerai’s historic boutique in Florence, the Maison created an immersive exhibition dedicated to its identity and its deep connection with the history of the Italian Navy.

The exhibition takes visitors on a journey through Panerai’s evolution, showcasing instruments, timepieces and objects from its heritage, creating a dialogue between memory, innovation and the culture of the sea.

The exhibition spaces were designed as an immersive narrative experience, guiding visitors through different eras, atmospheres and evocative settings.

A total brand experience

Drawlight collaborated with the Panerai team to create the experience, overseeing the production of video content dedicated to the exhibition spaces and its different immersive journeys.

Images, animations and visual landscapes were developed to integrate seamlessly with the architecture and exhibition elements, contributing to an engaging and memorable narrative.

We also curated the sound design for the entire experience, creating an audio dimension designed to accompany and amplify the visual content. The work combines atmospheres, textures, transitions and subtle sound details, making each environment an integral part of a unique narrative.

A project where video, space and sound come together to transform Panerai’s history into a contemporary, immersive and multisensory experience.

A Descent into the Abyss

One of the main attractions along the journey was conceived as a true descent chamber into the abyss, designed to evoke the thrill of the unknown and the innate drive to explore that has always been one of Panerai’s core values.

Through an immersive installation, we took guests on a virtual descent to depths of more than 100 metres, recreating the sensations and atmosphere of a journey into the depths of the sea. An experience where image, sound and space merge to transform the visit into an engaging and extraordinary exploration.

The CREW!

– Alberto Gentilin (Project Leader)

– Giulia Lazzaretto (Creative and Art Direction)

– Davide Briganti (Project Supervisor)

– Andrea Munegato/Nicolò Danieletto  (Digital Artist)

– Edoardo Piccolo (Sfx e sound design)