White Street Market becomes WSM and focuses on young people, research brands and artisan business

FASHION Network - 07 June 2019



During men’s fashion week in Milan, which will take place from June 15 to 17, White will re-propose the White Street Market format, the B2C satellite show dedicated to sportswear and streetwear proposals, changing its name and simply becoming WSM, where the letter S, in addition to symbolizing contemporary street fashion, will also evoke the key concepts of sustainability and sportswear.


“Give a Fok-us” arrives at WSM, the sustainable hub launched in February 2019 at White Milano which, once again under the artistic direction of Matteo Ward, becomes “Water” and starts from the “Get in Sync” art installation, designed by the immersive studio DrawLight, to stimulate a greater self-awareness in people through art, technology, creativity and science. There will also be an installation consisting of fishing nets from which Econyl nylon is obtained; regenerated nylon made from the plastic salvaged from the sea.

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