Beltrame Immersive Walk – We are the change
Vision, circular economy, future
At Made In Steel 2021, we had the pleasure of developing the design and content of Acciaierie Beltrame’s exhibition stand in collaboration with the team at Meneghini & Associati.
The purpose of the project was to raise awareness among customers and the steel industry itself in looking at the coming years with a new perspective. A vision aimed at seeking a more balanced environmental impact, but above all committed to pursuing, implementing, and telling the general public about a circular economy that is fundamental to the economic system.

This is why Acciaierie Beltrame asked us to interpret this message: this will to evolve that starts from the way we look at things, the way we interpret and communicate them in order to be able to generate a concrete change that starts from the individual to involve the whole system.


Lo stand ha vinto il premio “Miglior Communication Stand” Made in Steel.
Special thanks to: