Art is interactive. Always has been. Spectator involvement, more or less implicit, is an integral part of artistic ontology. In a sense, the spectator has never been passive, even when merely standing in front of a painting. For a long time, the spectator-artwork relationship only involved one of the human senses: sight. However, throughout the…
From their original artistic contexts, immersive installations have been adopted by the communication world as a corporate marketing medium. The high emotional involvement they are able to provoke, their ability to transport visitors inside other realities, and their degree of memorability are very attractive features for brand communication. Immersive installations are a powerful tool for…
Only those who have had such experiences can truly understand them, however, this article is intended to address everyone: those who have experienced what it is like to visit an immersive installation may perhaps find themselves in these words; others I hope will be curious enough to try one by the end of reading. Worm…
