Immersive Rooms and Digital Art: The Future of Experiential Communication for Brands Is Already Here In an era dominated by fleeting content and fragmented attention, creating impactful experiences has become essential for anyone aiming to stand out. In this context, immersive rooms – physical environments transformed through technology and digital art – are revolutionizing the…
Discovery, engagement, consumption, and services are the pillars of the experience economy, serving a constantly connected customer who doesn’t seek products, but rather emotions and experiences to live and share. The world of retail is changing rapidly, as the experience economy is increasingly replacing the traditional economy based on purchasing goods. Stores and retail spaces…
From Traditional Out of Home Advertising to Fake Out of Home Advertising What is meant by “Fake Out of Home” (FOOH)? Fake Out of Home uses digital technologies, such as Computer-Generated Imagery (CGI), to create advertising messages that appear to be physically present in public spaces, but actually only exist in the digital realm. This…
