White Show Milan

An installation to rediscover the impact of the most polluting phases of textile production on the environment, society and on our skin, and to discover a connection with the truth of the substances, and fibers that are chosen for our clothing. GET IN SYNC SHADE, part of the GET IN SYNC installation cycle, is a journey, an immersive and internal awareness that pushes us to take notice of the enormous impact of fashion on an environmental, social and individual level. An invitation to action and change for a more sustainable future.

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creative lab

Our lab is a multipurpose and unconventional area. An open space of over 500 square meters of New York flavor where we experiment with innovative technological solutions. We share ideas that inspire each other and cultivate our passion for immersive storytelling.
A creative hub of informal and dynamic excellence. A real landmark for those like us who believe in the synergy of skills, new technologies and in the power of emotions.



believe in us,
and you?

“It’s a pleasure to keep working with DrawLight. They are able to interpret our needs and ideas, and to communicate our BLAUER USA brand in an innovative way, via unique emotional impact. Their contribution at Pitti Uomo was key to our success: we submerged the audience in the Blauer USA world via a unique “Blauer Immersive cube”.”

Giuseppe D'amore
CEO Blauer USA

“With Drawlight Immersive Studio, we have created “Panorama 360”, an extraordinary and innovative journey of discovery through all that is beautiful, good and well made in Italy, through landscapes and regions, in search of tradi;ons and the artistic and cultural heritage of our country. The use of drones and immersive media technology has enabled visitors to enjoy a multisensory experience and to explore Italy from a new point of view. The project has been acclaimed by media and public alike, and has also been shown in New York, at Grand Central Terminal, where its Italian success was endorsed.”

Matteo Bruno Lunelli
Vice President Fondazione Altagamma

“Over the last years we have chosen DrawLight as our partner to create events and meetings that are able to engage our sales force and customers. They are a dynamic, proactive, creative, fun, and professional team. Our events have always been a great success!”

Carlos Parra
Customer Marketing Director - Region South at SCA Hygiene Products

“It has been a pleasure to work with Drawlight team on the creation of the video mapping for our 60 years anniversary event. Their help has been indeed the key to achieve that beautiful result that gave our stones a new way to be perceived.”

Carlo Alberto Faccioni Antolini
Marketing Director Antolini
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* White rabbits included
Rabbit tail