WE IMMERSIVE STORYTELLING.
We were born brainless, no plans. A startrupper back when it wasn’t trendy.
We grew up chasing emotions, giving value to every little daily goal achieved.
Then came the big clients, the major projects and with them the great satisfaction.
Over the years we have evolved, we have expanded our physical and mental horizons but our spirit remained the same: we are storytellers, we are creative, and we are pioneers in the creation of immersive and interactive experiences.
From the depths of space, in the past as well as in the future, our mission is to inspire wonder!
We transform ideas into emotions.
We are unconventional.
We are creative.
We break the patterns with new media.
We are revolutionaries.
We are ourselves.
We share inspirations, we collaborate in synergy.
We are a team.
We are DrawLight.
We believe in the power of innovation.
We are inventors.
We are visionaries
The Nitto ATP Finals took place in Turin from 14TH to 21ST November, one of the most important international sporting events of 2021 for tennis fans from all over the world. We’ve got the chance, together with the Lavazza team, VMLY&R and the Lauder Italia team, to create an extraordinary immersive installation to tell the story of Lavazza’s Barista Technology a Modo Mio, driving the public of the Nitto ATP Finals through the rules of true Italian espresso.
Milan Fashion week 2021 represented the occasion to be back live and especially OFF LINE. We did this together with a team we adore (WRAD Living), for an historic brand (Candiani Denim) and for the launch of an innovative product: COREVA, the first elastic, biodegradable and compostable denim.
A highly stimulating immersive experience, the Melinda Golden Theater is a permanent futuristic structure located at MondoMelinda. An ambitious and innovative project that we have created for the Melinda Consortium in a synergy of thought and vision.
Always looking for new challenges, we chose to confront Virtual Reality and developed an application in VR designed and destined to revolutionize the real estate industry. The application aims to give the user a maximum interaction with the surrounding environment and was officially presented during Cityscapes Qatar 2017.
2016 was the year when we officially presented our spin-off Senso (created in April 2015). And we officially did so with the launch of Teca, an innovative technology-driven display, designed and patented by Senso, a laboratory of ideas designed to create immersive and interactive experiences that can engage the senses and generate unforgettable emotions.
Panorama is DrawLight!
A unique experience from the development of the concept with David Rampello. An adventure that goes up and down the boot-shaped peninsula to shoot the beauties of Italy and to illustrate them for the first time in a 360-degree projected panoramic screen. A large-scale project that was presented after Expo Milano in New York and Shanghai, resulting in a huge success.
The first immersive and interactive musical in the world!
A show based on mapped scenarios capable of interacting with music and actors live, creating a unique show of its kind. An ambitious project, lasting more than three months, which placed our creative and organizational skills to the test.
The world’s first 360° video mapping on sculptures! A project that symbolizes our road of continuous growth. A “technological masterpiece” capable of leaving a fascinating and impressive memory in people’s minds thanks to its artistic value and innovative features.
For Porsche we produced our first car mapping.
A video mapping on a car to tell the amazing new Porsche 911 Carrera 4s.
For Blauer Helmets we had realized an augmented reality installation that is intuitive but at the same time of great impact and entertainment. By using two interactive cubes and a videowall, we were able to create a magical interactive experience!
The first video mapping of our history!
“The City of Columns” (“La Città di Colonne”) is a spectacular 3D video mapping created to reminisce and glorify the strength of Riello and his ability to “nourish” the city.