IMMERSIVE EXHIBITION: MAGISTER CANOVA
An imaginary journey in the mind of Antonio Canova to discover the genesis of his most famous works
- Clients: Cose Belle D'Italia Media Entertainment
- Event: Magister Canova
- Technology: Immersive Exhibition
- Location: Scuola Grande della Misericordia - Venice
Have you ever wanted to immerse yourself in the mind of a great artist? Understanding the thoughts that guided his hand and the creative process that gave life to his masterpieces…
The immersive exhibition Magister Canova will accompany you on an imaginary journey in the life and brilliance of Antonio Canova.
An innovative path that exceeds the mere contemplation of his “finished” works, delving into the generative process.
The second act of the Magister exhibitions trilogy of Cose Belle d’Italia Media Entertainment, Magister Canova was realized with the collaboration of the Canova Gypsotheca Foundation and Antonio Canova Museum of Possagno and the patronage of MiBACT.
Under the expert guidance of Cose Belle D’Italia Media Entertainment (a group that aggregates Italian companies and represents the excellence of Made in Italy) and curators Mario Guderzo (Director of Gypsotheca and Antonio Canova Museum of Possagno) and Giuliano Pisani (Classic Philologist and art historian) a dream team had met to illustrate the art of Antonio Canova from an innovative point of view that includes the likes of Fabrizio Plessi, director of art films Luca Mazzieri, actor Adriano Giannini and cellist Giovanni Sollima.
With great passion and enthusiasm, we worked together at their side to create the immersive experience of Magister Canova, in a synergy of skills and ideas that made the show “a spectacular multimedia journey” as defined by Il Sole 24 Ore.
“Format Magister can be read as an experience distinguished from that of an exhibition or a traditional museum exhibition, but also as a place where artistic reflections and analysis are based on innovation and experimentation,” defined by Luca Mazzieri, artistic director of the immersive exhibition, that he conceived for and with Cose Belle d’Italia Media Entertainment.
A concept that aims to innovate the world of art and contemporary exhibitions, proposing itself as a new form of artistic fruition.
To welcome guests there is a site-specific installation by the artist Fabrizio Plessi located on the ground floor of the Scuola Grande della Misericordia. A magnificent “tribute” to the great Canova. A monumental white marble head that welcomes visitors, leading them on a journey into the mind of the famous neoclassical sculptor.
The immersive exhibition continues on the first floor where “Il Giacimento” (The Lode) is set up. A structure in textile architecture inspired by the Marble Quarries of Carrara. This is where the visitor conceptually enters in Canova’s bust, in the materialization of his thoughts, in the art that gave life to his works.
Inside the Giacimento, the exciting journey of the visitor unfolds in the discovery of Antonio Canova.
Accompanied by the narrative voice of Adriano Giannini, we immerse ourselves in the first installation: “La precisione anatomica” (The anatomical precision). This is where the public discovers the anatomical drawings of Canova preserved in the Library of the Istituto Superiore di Sanità.
The drawings technologically interact with a contemporary reconstruction of a dissected human body.
The immersive journey continues with “La Creazione e le Grazie” (The Creation and Graces) through which the visitor explores the story of the creative process of Canova. First, the source of inspiration and imagination: design. Then, the sketch where imagination becomes invention and the cast. Finally, the sculpture with its finish. Large projections in Macro dialogue with original and unpublished visions in Micro of “Le Grazie”. The sculptural complex is illustrated in the three Teche patented by our spin-off Senso.
A surprising elliptical structure covered with golden fabric is the heart of the installation “Paolina Borghese è venere vincitrice” (Paolina Borghese is victorious).
Inside, the statue of Paolina Bonaparte Borghese is returned to the public thanks to a “game” of stereoscopic images.
“L’esperienza della danza” (The dance experience) stages the joy, beauty, and levity of the dance. On the stage, the dancing protagonists of the Canova tempera come to life in a spectacular multimedia animation.
The impressive installation of “Ercole uccide Lica” (Hercules kills Lica) engages the viewer with images of a disturbing realism. A series of crossfades shatter the image of the hero and Lica into a thousand pieces. An overwhelming and powerful maxi installation that manages to render the hidden details of the sculptural group.
The exhibition ends with “La Fiaba di Amore e Psiche” (The Fable of Love and Psyche). An immersive installation with a 360° circular projection that surrounds the viewer in one of the most beautiful fairy tales of all time, taken from the Golden Ass by Apuleius.
Immersive Storytelling we developed for Magister Canova (in constant dialogue with the artistic director and Cose Belle d’Italia Media Entertainment) is inspired by scientific concepts of neuroscience.
In particular, the “neurosciences of art” that identify three types of intelligence at the base of artistic experience. The fluid intelligence that determines the logical reasoning and mental abilities of abstraction. The crystallized intelligence that identifies the knowledge learned through research and experience and emotional intelligence, that is, the ability to identify, express and regulate one’s emotions. The balance between them and their integration are the basis of the strength and intrinsic motivation that unites some of the most famous geniuses of our time, among them, Antonio Canova.
Waiting for Magister Raffaello, with great pride and enthusiasm, we thank Cose Belle d’Italia Media Entertainment for choosing us for this great immersive exhibition!
is a project conceived and realized by
Cose Belle d’Italia Media Entertainment
President and Founder of Cose Belle d’Italia S.p.A.
Chief Executive Officer of Cose Belle d’Italia Media Entertainment S.r.l.
IN COLLABORATION WITH
Canova Foundation – Gypsotheca and Museum Antonio Canova Possagno
With the extraordinary participation of
Director of Gypsotheca and Museum Antonio Canova Possagno,
Member of the Committee for the National Edition of the Works
of Antonio Canova, and of the Scientific Committee of CAM
(Catalog of Italian Modern Art)
Classical philologist and art historian, Accademico Galileiano,
Member of the Committee of Guarantors
for the promotion of the Classical Culture of MIUR
Professor of History of Modern Art
at the University of Trieste,
Member of the National Edition Committee
of the Works of Antonio Canova,
of the Research Institute on Canova and the neoclassicism of Bassano del Grappa,
of the Scientific Council of the Canova di Possagno Foundation
Professor Emeritus at the Ludwig-Maximilians University of Munich
Vice Regent of the Kunstakademie Academy in Düsseldorf
Curator of the Correr Museum of Venice,
Board Member of the Venetian Civic Museums Foundation
RAFFAELE DI VAIO
Architecture and Stagecraft
Photography and Lighting Design Direction
DRAWLIGHT & SENSO – IMMERSIVE STUDIO
Immersive experience creators: Mick Odelli, Alberto Gentilin, Lorenzo Beccaro,
Elisa Basso, Letizia Carlucci, Marco Chinello, Rudy Bertazzo, Micol Lorenzato
ARIANE MOTTALE e LAURA ORSI
Translations in English
Personal Assistant AD
TILBE YESIM KUCUKONDER
Executive Management Assistant
Coordination and institutional relations
GIANLUCA PRINA, VALENTINA BIGICCHI
STUDIO ESSECI OF SERGIO CAMPAGNOLO
SPONSOR INAUGURATE EVENING
Azienda Agricola Paolo Zucchetto Bisol
Pian delle Vette
Sincere thanks to
At the Istituto Superiore della Sanità of Rome,
at the National Gallery of Modern and Contemporary Art of Rome,
at the Borghese Gallery of Rome,
at the Correr Museum of Venice,
at the Civic Museum of Bassano
and at Villa Carlotta – Museum and Botanical Garden of Tremezzina (Como),
and to their sensitive and collaborative Directors, for having allowed the materials
of the sculptor and the space and time necessary for our work.