Lavazza Infinity Room Experience – ATP Final

Immerse yourself (literally) in the Perfect Italian Espresso

  • Cliente: Lavazza & Louder Italia
  • Evento: Nitto ATP Final 2022
  • Tecnologia: Infinity Mirror Illusion
  • Location: Pala Alpitour - Torino

Thanks to the valuable collaboration with Louder Italy, also for the 2022 ATP Finals we had the pleasure of collaborating with Lavazza to create a unique immersive experience related to the rules of Perfect Italian Espresso.

Lavazza ATP infinity room

During the ATP finals, the experience was visited by thousands of people who had the opportunity to experience firsthand the journey of coffee from bean to cup, trying to literally immerse themselves inside the Italian passion par excellence: the Perfect Espresso.

Lavazza needed to amaze its audience, but not only for the ATP Finals: they must constantly find new ways to convey value and content related to its brand and especially its product.

Lavazza ATP infinity room

This is what led us to realize, together with the Louder Italy team, a substantial upgrade of the 2021 edition, raising the bar with a complex play of mirrors and effects specifically designed to create a totally immersive infinity effect which completely enveloped visitors by physically transporting them into the Lavazza world.

Lavazza ATP Infinity Mirror

Infinity Room Lavazza ATP Final

See also our infinity Mirror Experience for Lavazza

See also our WebGame dedicated to the ATP.


Special thanks to all the crew!

Alberto Gentilin (project leader)

Davide Briganti (accountant)

Alberto Baroni (digital artist)

Edoardo Piccolo (music and sfx)

Hai bisogno di magia?

* Conigli bianchi inclusi
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