Motor Valley Fest Experience
We bring it to life!
- Cliente: Motor Valley Fest I Meneghini & Associati
- Evento: Opening Ceremony
- Tecnologia: Laser Show 360
- Location: Modena
In the land where speed was born, we bring it to life!
This was the goal of our latest immersive laser show, designed for over 700 guests at the opening of the Motor Valley Fest in Modena, one of the most important automotive events in Italy, attended by the world’s most renowned and high-performance car manufacturers.
A particularly complex and captivating show that required the skillful fusion of digital art with the classical/Baroque environment of the Teatro Storchi in Modena.
The event featured many key figures from the Italian automotive world, including Ferrari, Dallara, Maserati, Pagani, Lamborghini, and Ducati, in a one-of-a-kind celebration.
Our contribution focused on the opening and welcome show, with the goal of literally bringing to life the concept of speed, understood both as a metaphor for Italian expertise and craftsmanship, and as a true digital art effect that embraced the audience and accompanied the entire convention, from the opening to the speeches of all the speakers.
A key event for the Italian automotive industry, one we had the honor to celebrate and elevate to a new artistic and immersive level.
Today’s brands have an increasing responsibility to engage their audiences by creating meaningful moments of cohesion, knowledge, and community, while sharing their vision for the future.
The CREW!
– Alberto Gentilin (Project Leader)
– Davide Briganti (Project Supervisor)
– Nils (Digital Artist)
