From Traditional Out of Home Advertising to Fake Out of Home Advertising What is meant by “Fake Out of Home” (FOOH)? Fake Out of Home uses digital technologies, such as Computer-Generated Imagery (CGI), to create advertising messages that appear to be physically present in public spaces, but actually only exist in the digital realm. This…
Art is interactive. Always has been. Spectator involvement, more or less implicit, is an integral part of artistic ontology. In a sense, the spectator has never been passive, even when merely standing in front of a painting. For a long time, the spectator-artwork relationship only involved one of the human senses: sight. However, throughout the…
Only those who have had such experiences can truly understand them, however, this article is intended to address everyone: those who have experienced what it is like to visit an immersive installation may perhaps find themselves in these words; others I hope will be curious enough to try one by the end of reading. Worm…
