BERETTA: AUGMENTATED REALITY STAND

Augmented Reality to engage and inform the visitors

  • Clients: Facci & Pollini - Beretta
  • Event: MCE 2012 (Mostra Convegno ExpoComfort)
  • Technology: Augmented Reality
  • Location: FieraMilano – Milan


For the Beretta stand (company in the market since the fifties, a benchmark today in the residential air conditioning systems) at MCE we studied and developed the “Casetta Beretta” to convey in a new and entertaining way some key concepts related to the new heating technologies proposed by Beretta.
From here, a new technology to best illustrate the innovation of the proposed solutions in an augmented reality stand.

Here is a behind the scenes look that illustrates how we developed the project. From the creation of the “Casetta Beretta” model, designed to allow the user to experience the augmented reality in liberty (via several more detection markers applied to a special cube and a large video wall for viewing) and at the same time receive information in animated loops on Beretta’s innovative solutions.

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