RIELLO MAGIC CUBE EXPERIENCE

Riello Magic Cube: product storytelling in augmented reality

  • Clients: Facci & Pollini - Riello
  • Event: MCE 2012 - Mostra Convegno ExpoComfort
  • Technology: Augmented Reality
  • Location: Fiera Rho – Milano


To introduce the new range of Riello a burner developed in augmented reality illustrating the product on two different monitors simultaneously presenting both the external appearance and the wire frame of the 3D model. In this way, we were able to give useful real-time aesthetic and structural indications of the product.

To complete the project several key concepts came out of the product in the form of rotating animated text information.
The detection marker was instead placed on the back of an easily manageable and usable data card for the user, which was then given to the visitor.

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