IMMERSIVE SHOW FOR SKY

The new Sky's broadcast programming presented with a 4D projection mapping

  • Clients: Magnolia - Sky
  • Event: Sky UpFront 2015
  • Technology: 360° Immersive Video Mapping
  • Location: Teatro degli Arcimboldi - Milan


A great challenge for the most important event of the year for the broadcasting company Sky: conceive and create the best opening show for the 2016 TV schedule presentation, utilizing the immense structure of the Arcimboldi Theater as one huge screen dedicated to a special, innovative and totally immersive 4D projection mapping.

The fourth dimension of this installation is represented by the incredible immersivity generated by our 360° projection on every single wall of the theater, transforming it into the set of a spectacular show.

Our mapping projection can literally jump out of the screen and take the viewers on an astonishing and adrenaline filled journey.
The goal was to leave everyone speechless.
Take a look and let us know if we succeeded!

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* White rabbits included
Abracadabra
Rabbit tail